I <3 Flash Mobs personally and professionally. T-Mobile out did themselves with this one. The world needs more flashmobs!
Posts Tagged ‘marketing’
T-Mo Flash Mob
Wednesday, April 22nd, 2009
Brand Names Live On Long After Their Owners Have F-ed Them Up
Tuesday, April 14th, 2009The New York Times published an article on retailers like Sharper Image, Linens ’n Things and Circuit City are bankrupt, but liquidators are breathing new life into their brands. Brings up the value of a brand. You can kill a store, but that doesn’t necessarily kill the brand. For example, new merchandise with the Sharper Image name is available at retailers like Macy’s, J. C. Penney and Bed, Bath & Beyond. A new Web site for the Linens ’n Things brand, lnt.com, is up and running.
Consumer response: As long as I can still get 95% off merchandise when a retailer goes out of business, I’m fine.
Branding response: Told ya branding works. We’re increasing all retainers 15%.
Hotelicopter
Wednesday, April 8th, 2009This is a joke right? Odds are its a social media campaign. The question becomes for whom?
URL Shorteners
Sunday, April 5th, 2009Twitter has a lot more people using URL shortners. I hadn’t even heard of the concept pre-twitter. Sites like bit.ly, tinyurl take long urls and make them short. But there is so much more to consider. Interesting nerd read on Joshuas blog.
Potentially Brill SEO Scheme
Tuesday, March 31st, 2009Yes, all scams are bad. But some are more intelligent than others.
I’m not an optimizer of the search engines, but here is my assessment of the apparent system hustle…
I subscribe to Google Alerts.
Based on the keywords I select, Google peruses the interwebs and provides me an e-mail of sites or posts that contain those key words.
In a recent Google Alert, I received a link to a LiveJournal page.
I visited the page only to find that the content was nothing more than my keywords repeated over and over.
After some clicking about, I realized that each posting was dedicated to repeating various words or phrases. Trickery!
The site has banner ads. Presumably paid per click.
While I didn’t click on the ad, the idea of someone making money off my frustration annoys me.
Yet it’s brill at the same time.
I won’t provide a link to this site because I don’t want their traffic to increase.
Any similar experiences? How common is digital bait and switch?
That Robot Vodka
Monday, March 30th, 2009I don’t underdstand the “Svedka Grl.” Wouldnt a slug of that vodka short a bitch out? Just sayin.
Nerd Club: March
Friday, March 27th, 2009Katz & I give attending Social Media Club Chicago a good go every month. Colzie affectionate refers to the meetings as Nerd Club. I’ll appease him and run with it. Last night, the focus was on Social Media (SM) for Business to Business activities. Points (kinda) worth repeating:
-Despite if your customer currently uses SM now - they will eventually. Not being engaged in the social space will become equivalent to not having a website.
-Customers may not expect you to be involved in the spaces, but may question why you’re not there.
-SM can’t be an island must fit in with other marketing efforts.
-You wouldn’t say “this print campaign will generate x in ROI,” so why must you for SM? ROI depends on your objectives
-Some sites for analytics:
Social Mention
SM2
TweetBeep
Sears Blue Appliance Crew
Friday, March 20th, 2009Today, my ShopSavvy app came to life! The price comparison application seems to have materialized in a Sears spot. Only Sears’ version is more… labor intensive.
The “low price search party” is Sears’ attempt at making consumers comfortable when purchasing an appliance. Yay for Sears for acknowledging that the consumer will do some comparative shopping before they commit to the purchase. I think it’s providing a good example in exercising transparency. Now all Sears needs to do is find an identity.. and a market.
Sear’s Blue Crew: Watch the commercial
Fine Wine Design
Saturday, March 14th, 2009<3 Attractive Packaging. Word-of-mouth aside, seems if price isn’t a factor in the buying decision, packaging wins the consumer over. DieLine seems to agree.
Dear Nikon,
Friday, March 6th, 2009Ashton Kutcher + Nikon Cameras = ?
I don’t get it.
Is he a master photographer because he sure looks confused in every Nikon print Ad I’ve peeped.
Seriously, Who can tell me why?