The New York Times published an article on retailers like Sharper Image, Linens ’n Things and Circuit City are bankrupt, but liquidators are breathing new life into their brands. Brings up the value of a brand. You can kill a store, but that doesn’t necessarily kill the brand. For example, new merchandise with the Sharper Image name is available at retailers like Macy’s, J. C. Penney and Bed, Bath & Beyond. A new Web site for the Linens ’n Things brand, lnt.com, is up and running.

Consumer response: As long as I can still get 95% off merchandise when a retailer goes out of business, I’m fine.

Branding response: Told ya branding works. We’re increasing all retainers 15%.