I really like Gatorade. I know it’s mostly sugar, and questionable whether it is “Scientifically formulated to taste best when you need it most,” but it’s great. I know Adam Ponce is a fan too. They’ve gone through many different lines and varieties of the product, which is pretty significant considering it’s essentially watered-down chemicals. Everything from GatorGum to the EDGE (Ergonomically Designed Gatorade Experience) to today’s newest Tiger Woods branded Gatorade has a special spot in my heart.
Michael Jackson Jordan, that venerable marketing genius who loves his pleated pants and mock neck shirts, is back on the ‘ade. Gatorade has released a new series of products honoring his career, focusing on 3 (very, very) specific aspects: 1, Game 5 of the 1997 NBA finals; 2, his continuing role in the NBA as the Charlotte Bobcats owner (?!); and 3, his time at UNC. Kind of weird to focus on, but whatevs.
MJ
The Chicago Tribune, who has plenty of reasons to love Jordan (duh) and Gatorade (it may have been invented in Florida, but they’re based in Chicago) decided to have their WINE CRITICS drink and comment on the Gatorade! I don’t know what’s more awesome - the fact that they’re reviewing Gatorade or the fact that they are asking their wine critics to do it. Here’s an excerpt from the UNC label, called “Championship blue (berry cherry blend)” :
Bright Scope peppermint blue color. Smells like Hawaiian Punch’s Fruit Juicy Red drink with lots of ripe berry scent and a slight citrus spritz. But taste is thin, like over-watered Kool-Aid. Potassium is noticeable but not overwhelming. Short, tart finish. Serve with protein bars, vanilla ice cream, Skittles.
I love the pretensious wine talk in the freaking gatorade review. The tongue-in-cheek commentary is totes not beyond me, trust me on that.
Tags: Chicago Tribune, Gatorade, michael jordan, wine critics
