Try ordering a “Coffee Toffee Twisted Frosty” in the drive-thru without laughing. I dare you. It can’t be done.
After some unscientific research, I uncovered The Wendy’s Innovation Path.
Looks like the fast-food consumer of today is far more demanding than he/she was in the ’70s ’80s and ’90s.
Wendy’s restaurants serve more than six hundred million Frostys per year. Vanilla accounts for about 40% of sales after one year.
Tags: Coffee Toffee, Dave Thomas, graph jam, Twisted Frosty, wendys
