Katz & I give attending Social Media Club Chicago a good go every month. Colzie affectionate refers to the meetings as Nerd Club. I’ll appease him and run with it. Last night, the focus was on Social Media (SM) for Business to Business activities. Points (kinda) worth repeating:
-Despite if your customer currently uses SM now - they will eventually. Not being engaged in the social space will become equivalent to not having a website.
-Customers may not expect you to be involved in the spaces, but may question why you’re not there.
-SM can’t be an island must fit in with other marketing efforts.
-You wouldn’t say “this print campaign will generate x in ROI,” so why must you for SM? ROI depends on your objectives
-Some sites for analytics:
Social Mention
SM2
TweetBeep
Tags: marketing, nerd club, SM2, SMC, social media, social media club chicago, Social Mention, Tweet Beep, Tweetbeep
